Privacy Policy

Pinnacle Structural Services

Effective date: 16 OCT 2026

Pinnacle Structural Services (“Pinnacle,” “we,” “us,” or “our”) explains in this policy how we collect, use, retain, and disclose personal information through https://pinnaclestructuralservices.com, our forms, communications, and related services. Personal information means information that identifies, relates to, or can reasonably be linked to a person or household.

1. Who is responsible and how to contact us

Pinnacle Structural Services
8547 E Arapahoe Rd, Suite J170
Greenwood Village, CO 80112
Privacy and SMS support: [email protected]
Administrative contact: [email protected]
Telephone: (720) 202-7015

You can contact us using these details to ask about this policy, request assistance with a text-message subscription, or exercise applicable privacy rights.

2. Notice at Collection

This notice describes the categories of information collected through our services and website, their purposes, recipients, and retention criteria. Some categories arise only when you use a particular feature or provide the information. We collect information directly from you, automatically through website technologies, and from providers supporting our communications, analytics, advertising, and services.

Contact and identifier information

Names, email addresses, mailing and service addresses, company/contact details, customer identifiers, and non-SMS phone numbers help us respond to inquiries, prepare estimates, schedule work, and administer customer relationships. Website and customer-management providers may process these details on our behalf. Online identifiers and non-SMS contact information may also be processed by analytics and advertising providers as explained in sections 5 and 6. SMS mobile numbers and consent are governed separately below.

Commercial and service information

Estimate requests, property/service details, project and purchase history, billing or shipping information, order identifiers, subscriptions, and payment-related information provided in connection with a transaction are used to deliver services, maintain records, and support customers. Relevant information may be processed by our website, customer-management, communications, reporting, and transaction providers. Any advertising use excludes the protected SMS information described below.

Website activity and device information

IP addresses, browser and device details, cookie and advertising identifiers, referring pages, browsing/search activity on our services, page views, clicks, scrolling, session duration, and interaction or diagnostic events support website operation, measurement, troubleshooting, and advertising. Website, analytics, session-recording, and advertising providers may receive this information subject to your choices.

Location information

Service addresses, ZIP codes, city/state/country, and location information associated with your device or website activity help us identify service areas, plan requested work, and analyze traffic. Website, analytics, and service providers may process relevant location data.

Communications and visual or audio information

Inquiry contents, emails, text conversations, screenshots or images you supply, and call recordings where recording is enabled are used for customer service, documentation, and communications management. Communications and storage providers process these records for those purposes. SMS contents and consent evidence are excluded from advertising sale, sharing, and targeting.

Profile information and inferences

Information supplied through relevant forms or integrations can include company, profession/workplace, language, date of birth, and gender. Website activity may also be used to infer interests or service needs. These details support the applicable form or service, reporting, and permitted audience analysis. We do not use SMS opt-in data or consent for third-party audience targeting.

SMS information and consent records

This category includes your SMS mobile number, opt-in choice and supporting record, messaging preferences, text contents, and delivery or opt-out records. We use it to document permission, deliver requested service communications, respond to you, and honor messaging choices. Our messaging and related service providers process it only as necessary to support those functions. This category is not sold, shared for cross-context behavioral advertising, or used for third-party targeted advertising.

Sensitive information

Payment-related information and private message contents can be sensitive personal information under applicable law. We use them to provide the requested transaction or communication, protect security, and meet legal obligations. Other sensitive information is handled according to applicable consent or limitation requirements. Please do not include passwords, full payment-card details, government identification numbers, or unrelated sensitive information in ordinary website inquiries or texts.

Advertising disclosures and SMS exclusion

Non-SMS online identifiers, browsing/activity information, location, and relevant commercial/profile information may be disclosed to analytics and advertising providers. Depending on the law and configuration, these disclosures can constitute a sale, sharing for cross-context behavioral advertising, or targeted advertising even without a money payment. You may exercise the choices described in section 8. SMS information is excluded from these advertising activities.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

Retention for each category depends on the purpose, customer relationship, applicable recordkeeping duties, dispute needs, and your privacy choices, as described in section 7. Cookie lifetimes are addressed in our Cookie Policy. The SMS restrictions apply throughout this policy and prevail over any broader category or provider description.

3. SMS privacy and consent

Customers opt in to receive text messages from Pinnacle Structural Services by entering their mobile number and selecting a separate SMS Consent checkbox on our website contact form. The checkbox is unchecked by default and optional. You can submit an estimate request without agreeing to texts. Providing a phone number or requesting an estimate alone does not enroll you in our SMS program.

With your consent, we use your mobile number and related information to communicate about your estimate request, inspection, appointment scheduling, and related services. This SMS program is for service communications and does not include promotional or marketing texts. We do not treat service-message consent as permission for a future marketing program.

We use HubSpot to manage customer contacts and our SMS program. Your mobile number and SMS subscription information are associated with your customer contact record in HubSpot. We retain supporting evidence of your consent, including the form source, date and time, and the disclosure accepted, in. We use these records to establish permission, manage eligible recipients, deliver and respond to service messages, and honor opt-outs.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. We do not sell SMS mobile numbers, message contents, opt-in data, or consent. We do not share them for cross-context behavioral advertising or use them for third-party targeted advertising.

Our SMS platform, messaging aggregators, carriers, and providers involved in delivering and administering text messages may process the information needed for that service. They are not authorized by us to use SMS opt-in information or consent for their own marketing. These restrictions also apply when information is included in broader contact or customer records.

Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for assistance. You may also contact [email protected] or (720) 966-2106. After an opt-out, we may retain records needed to document your choice, prevent further messages, and meet legal obligations. Consent is not a condition of purchase or of submitting an estimate request.

See our SMS Terms within the Terms and Conditions: https://pinnaclestructuralservices.com/terms-and-conditions/

4. How we collect and use information

You provide information when submitting forms, contacting us, requesting an estimate, arranging an inspection, purchasing services, or communicating by email, phone, or text. Required fields support the requested service; optional SMS consent is a separate choice. If you give us another person’s information, do so only when authorized.

Our website and providers collect technical information through cookies, pixels, scripts, local storage, and server logs. Providers may return records of form submissions, calls, message delivery, referrals, campaign performance, or customer interactions. We use information to respond to requests, provide and improve services, maintain business records, manage our website, detect fraud or technical problems, and comply with legal duties. Non-SMS advertising and analytics are subject to the choices below.

5. Providers and information disclosures

Authorized Pinnacle personnel and providers may access information needed for their roles, such as administration, customer service, website hosting and maintenance, CRM, communications, reporting, security, and legal support. We disclose information for the relevant purpose and apply contractual or other safeguards appropriate to the relationship.

Provider or service	Purpose and relevant information
WordPress forms	Website operation and forms; submitted contact, service and profile information, and technical data.
HubSpot	Customer records, inquiry management and service SMS; contact details, consent and subscription information, communications, and technical data if website tracking is enabled.
Google Workspace	Business email, documents and collaboration; information included in communications and files.
Google Analytics 4, demographics/interests reports, granular location/device reporting and Looker Studio	Website measurement and reporting; usage, identifiers, device/location details, and data included in configured reports.
Google Ads conversion tracking, Conversion Linker, remarketing and Google Signals	Advertising attribution and audience features; online identifiers, usage and related audience data, excluding protected SMS data.
Meta Pixel and Events Manager	Advertising measurement and audience functions; events, identifiers and permitted contact/transaction data, excluding protected SMS data.
Microsoft Clarity	Heatmaps and session replay; page interactions, browser/device information and relevant location data. Protected inputs must be excluded from recordings.
Google Fonts and Font Awesome	Font and icon delivery; technical connection and usage information when externally loaded.
CallRail	Call tracking and communications records; contact details, call/message information and recordings where enabled. SMS protections apply to any SMS data it processes.
CookiesYes/Hostinger (North America (USA, AZ)	Privacy-preference storage, consent controls, hosting and security; preference records, logs and technical data.

Providers may process data in the United States and other countries where they operate. Existing services include processing associated with Google Workspace in Ireland and Elementor in Israel; actual hosting and provider configurations determine locations. Privacy protections may differ between countries.

We may disclose information when legally required, to respond to lawful requests, or to establish or protect legal rights, security, and safety. We do not authorize advertising or marketing disclosure of protected SMS information through these provisions. Any legally compelled disclosure is limited to what the law requires.

6. Cookies and website technologies

We use website technologies for essential functions, preferences, forms and communications, measurement, session analysis, and advertising. Certain providers may combine permitted website information with information from other sources or use it under their own policies. Our Cookie Policy identifies relevant services and storage durations: https://pinnaclestructuralservices.com/cookie-policy/.

Use Cookie Settings or Your Privacy Choices on our website to manage available categories and advertising choices. Where consent is required, optional technologies operate only after the relevant consent. You can change your selection later. Accepting cookies does not opt you into SMS, and SMS consent does not grant advertising-cookie consent.

7. Storage security and retention

We process information in our business systems and with the providers described above. We use reasonable administrative, technical, and organizational measures designed to restrict unauthorized access, alteration, loss, or disclosure. Access is limited to people and providers who need information for their work. No storage or transmission method can be guaranteed completely secure.

We retain inquiry, contact, and service records while needed to respond to you, perform services, maintain the customer relationship, meet recordkeeping obligations, and resolve disputes. Financial and transaction records are retained according to applicable accounting and legal requirements. Technical logs and analytics information are retained according to their operational purpose and configured retention settings.

SMS consent evidence is retained as needed to demonstrate permission and meet applicable obligations. Opt-out information may be kept to prevent further messages even when other records are deleted. Access and use of these records remain restricted to appropriate purposes. Backup deletion may follow a separate documented cycle.

We delete, de-identify, or otherwise dispose of information when it is no longer needed, subject to legal and operational requirements.

8. Your choices and privacy rights

Depending on your location and the laws that apply to Pinnacle, you may request access to information, a portable copy, correction, or deletion; opt out of sale, advertising sharing, targeted advertising, or certain consequential profiling; and exercise consent or limitation rights for sensitive information. We will not discriminate against you for exercising applicable rights.

California residents may have rights to know categories, sources, purposes and recipients of information; access specific information; correct or delete it; opt out of sale or advertising sharing; and limit qualifying uses of sensitive information. Colorado and other covered state residents may have similar rights, including appeals. Rights and exceptions vary by state and by the activity involved.

Where applicable, Minnesota and Maryland residents may request information about specific recipients. Applicable profiling rights may include reviewing the data used, questioning the result, receiving an explanation and information about potential changes to the outcome, correcting inaccurate data, and requesting reevaluation. Maryland sensitive information is processed only as permitted under its stricter necessity limitations. These rights do not mean that every listed activity occurs at Pinnacle.

Privacy requests and policy updates

How to submit a request

Email [email protected], call (720) 202-7015, or write to the address in section 1. Tell us the right you wish to exercise and enough information to locate your records. Do not send unnecessary sensitive documents. Authorized agents may submit requests where permitted; we may require proof of authorization and appropriate identity verification.

For requests requiring verification, we use reasonable information to confirm identity and protect your records. Information collected for verification is used for that purpose and retained only as needed. You do not need to create an account to submit a privacy request. A parent or guardian may contact us about information relating to a child under their authority.

We respond within the time required by applicable law, explain permitted extensions or denials, and charge a fee only where the law allows. If you wish to appeal a decision where an appeal right applies, email [email protected] with the subject Privacy Appeal and identify the request. We will review and respond within the applicable deadline and explain any available regulator complaint route.

Sale sharing and targeted advertising choices

Use the Do Not Sell or Share My Personal Information / Your Privacy Choices control on our website, or contact us, to exercise applicable advertising opt-outs. We recognize supported Global Privacy Control signals as applicable opt-out requests for sale, sharing, and targeted advertising. A browser-based preference generally applies to that browser or device; contact us for requests involving identified records.

You do not need to opt out of the sale or advertising sharing of SMS data: we do not engage in those activities with your SMS mobile number, text contents, opt-in record, or consent. To stop receiving texts, reply STOP or contact our support address. Cookie choices and text-message preferences are separate.

Other websites and services

Our website may link to services we do not operate. Their practices are described in their own notices. Our use of providers and disclosures remains subject to this policy and your applicable rights.

9. Changes to this policy

We may update this policy when our services, providers, or practices change. We will publish the revised policy here and update the effective date. We will provide additional notice and request new consent where required before using information for materially different purposes.

Meaning of sale and sharing

Some privacy laws define a sale broadly to include transfers for valuable consideration, not only cash payments. Sharing may refer specifically to cross-context behavioral advertising. Processing by a contracted service provider for the business’s authorized purposes can be treated differently. The SMS protections in this policy exclude protected SMS information from advertising sale, sharing, and targeting regardless of how other website-data categories are classified.

For questions about this policy or our information practices, contact [email protected].